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Strategic Change From Traditional Marketing Approach To Customer Targeted Marketing

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... defines a strategic position to a strategic position change as developing strategy that reflects the needs and desires [Author ID1: at Wed Nov 19 20:50:00 2003 ]... Chapter 8 - Strategic Change in Evolutionary Markets and Strategic Change, Philip Allan Publishers Ltd. Coyne, J., & Wright, M. (1986) Divestment and Strategic Change. Philip Allan Publishers Ltd. defines a strategic position to a strategic position change as developing strategy that reflects the needs and desires drivers for the organization. Vision and Goals for the Change: This is a strategic change. It is changing the entire basis of how the company operates. It is also a transformational ...



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Sources list for STRATEGIC CHANGE FROM TRADITIONAL MARKETING APPROACH TO CUSTOMER TARGETED MARKETING:

Ferres, N., & Connell, J. (2004). Emotional Intelligence in Leaders: An Antidote for Cynicism towards Change? Strategic Change, 13(2), 61-71. Retrieved October 18, 2005 from ProQuest.
Emotional Intelligence and Leadership

Beaver, Graham. (1998). "Raytheon: The Defender of the Rain Forest (A Case of Innovative Strategic Management)," Strategic Change, Vol. 7, No.5, August, pp. 301-6.
"Raytheon: Defender of the Rainforest"

Hussey, D. (1999) Igor Ansoff's continuing contribution to strategic management. Strategic Change, Nov, vol 8 no 7. pp.375-392
Business Transformation Strategy

Zeffane.R, "Dynamics of strategic change: critical issues in fostering positive organizational change", Leadership and Organization Development Journal, Vol. 17, No. 7, 1996, 36-43.
Change Management

Black, J. Stewart & Hal B. Gregersen. Leading Strategic Change, (2003) New York: Financial Times Prentice Hall.
"Leading Strategic Change"

 

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