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The Odyssey Loyalty

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... An aspect of a well-organized company is its recognition of the importance of brand loyalty and customer loyalty. Brand insurance market in the future. The brand loyalty and customer loyalty of the past is not as assured for the future due impatience never causes Lysistrata to waver from her loyalty. Her loyalty reveals Lysistrata to be a dutiful wife, like Roth), a twisted form of honor and loyalty. Ironically, Mr. White's loyalty also mirrors the loyalty shown by the (Jacoby, Saguchi pg). As the trend shows, "the HR executive may have to choose between loyalty to shareholders and loyalty to the shain" ...



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Sources list for THE ODYSSEY LOYALTY:

Uncles, Mark D., Dowling, Grahame R., and Hammond, Kathy, "Customer Loyalty and Customer Loyalty Programs." University of New South Wales School of Marketing Working Paper 98/6, University of New South Wales Web site. 27 Nov. 2004.
Loyalty Programs

Abrams, Rhonda. "Creating Customer Loyalty." Inc. Jan. 2003, Inc.com. 27 Nov. 2004. <http://www.inc.com/articles/2003/01/25082.html>.
Loyalty Programs

Beal, Barney. "Getting Loyalty Programs Right." CRM News 14 Jul 2004. TechTarget. 27 Nov. 2004. . Beal, Barney. "Getting Loyalty Programs Right." CRM News 14 Jul 2004. TechTarget. 27 Nov. 2004. <http://searchcrm.techtarget.com/original Content/0,289142,sid11_gci992695,00.html>.
Loyalty Programs

News excerpts from Wiredhotlier.com titled, "Hotel Loyalty Programs Seen Having Minimal Impact", September 2001, Reuters
Customer Loyalty in the Hotel Industry

Laurette Dube and Leo M. Renaghan, "Building Customer Loyalty -Guests Perspectives on the Lodging Industry Functional Best Practices (Part I)", Cornell hotel and restaurant administration Quarterly, August 1999, pp. 20-23
Customer Loyalty in the Hotel Industry

 

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