Sources list for CASE STUDY THE NEW MARKET OPPORTUNITY:

Weekly, J. (1991) `Pricing in foreign markets: Pitfalls and Opportunities', Industrial Marketing Management, Volume: 21; pp: 173-179.
International Business

[1]Czinkota, Michael. Unlocking Japan's Markets: Seizing Marketing and Distribution Opportunities in Today's Japan. New York: May 1991
The Japanese Distribution System

Jeffcoate, Judith & John Matthews (1994): Interactive Television: the market opportunity. London: Ovum
Television Characteristics

(MarketResearchOpportunities in Stem Cell Technology2003)Market Research. "Opportunities in Stem Cell Technology ." Market Research (2003) 25 Sept. 2004 . (MarketResearchOpportunities in Stem Cell Technology2003)Market Research. "Opportunities in Stem Cell Technology ." Market Research (2003) 25 Sept. 2004 <http://www.marketresearch.co m/researchindex/504938.html>.
Stem Cell Research

Kelley, C.L. & Kowalczyk, T.K. (2003). "Cause marketing: Opportunities for assisting exempt organizations and sponsors." The CPA Journal, 73(2):15
Cause-Related Marketing

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