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The Mattel Toy Company

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... atmosphere was maintained. Today, the CEO of Mattel is Bob Eckert, former head of Draft Foods. Eckert states Mattel's Q. Q. Who is the transfer agent for Mattel common stock? A. EquiServe is the transfer agent for Mattel common stock. Inquiries relating to stockholder accounting records, stock 1959 (The World of Toys website, 2003). The Mattel company was begun as a family business and remained one for many years (Mattel Corporate website, 2001). In 1960, Mattel sold its first shares of publicly-offered stock. After becoming publicly owned in 1960, Mattel had its desires of children - a toy company (Mattel corporate website, 2001). In 1955, Mattel Toys literally became a household word when they began to advertise on the new Mickey Mouse Club ...



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Sources list for THE MATTEL TOY COMPANY:

About Us. (2004). Mattel, Inc. Available: http://mattel.com/about_us/history/default.asp? f=true.
Mattel, Inc.

Anderson, D., Bailey, B. (1998, May 7). Marketing through new media. Background Reading http://www.walmart.com/to ys?path=0%3A4171&dept=4171 Anderson, D., Bailey, B. (1998, May 7). Marketing through new media. Background Reading http://www.walmart.com/to ys?path=0%3A4171&dept=4171 http://www.kbtoys.com/toys/index.html/st yle/toys/place/ajus?lid=ToysTab&lpos=tab6 Anderson, D., Bailey, B. (1998, May 7). Marketing through new media. Background Reading http://www.walmart.com/to ys?path=0%3A4171&dept=4171 http://www.kbtoys.com/toys/index.html/st yle/toys/place/ajus?lid=ToysTab&lpos=tab6 http://www.amazon.com/exec/obidos
Aggressive Pricing

"A Bit of History" Retrieved from http://www.sextoyguides.com/sex- toy-attitudes/sex-toy-history.asp "A Bit of History" Retrieved from http://www.sextoyguides.com/sex- toy-attitudes/sex-toy-history.asp Accessed on 12/09/2004
Human Sexuality

Select Children's Toys with Safety in Mind. 2004. Retrieved From [4]http://www.homesafetycouncil.o rg/safety_guide/sg_toys_w001.aspx Select Children's Toys with Safety in Mind. 2004. Retrieved From [4]http://www.homesafetycouncil.o rg/safety_guide/sg_toys_w001.aspx Accessed on 11 January, 2005
Safety at Home

Goldstein, Jeffrey. "Sex Differences in Toy Use and Video Game Play," in Toys, Play, and Child Development, Jeffrey H. Goldstein, ed. New York: Cambridge University Press, 1994.
Impact of Computer-Based Games on Children

 

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