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Pepsi's Marketing Segmentation

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Sources list for PEPSI'S MARKETING SEGMENTATION:

Cross, L. (6/1/1999) Segmentation: when less is more.(market segmentation to generate variable data printing jobs) Graphic Arts Monthly.
Apple's iPod

HOFSTEDE, FRENKEL TER, JAN-BENEDICT E. M. STEENKAMP, and MICHEL WEDEL. "International Market Segmentation Based on Consumer-Product Relations." Journal of Marketing Research 36, 1 (1999): 1-17.
Marketing Challenges

Thorson, Esther. (1989) "Products, Positioning, and Market Segmentation." Advertising Age: The Principles of Advertising at Word. Lincolnwood, IL: NTC Business Books.
Prospective Marketing Plan

McDonald, M and Dunbar, I - `Market Segmentation', Macmillan Press, London, 1995
Psychographics

Kalleberg, A. May 2003, "Flexible firms and labor market segmentation: Effects of workplace restructuring on jobs and workers", Work and Occupations vol. 30, no. 2, pp. 154-175.
Labor Flexibility

 

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