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The Limited Brands

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... Learning Organization 9 The Limited brand of consumer products consists of four major brands: Limited, Express, Victoria's Secret and Bath and new ones. Substitute Availability The two women's clothing lines owned by Limited Brands - Limited and Express - tend to be the closet substitutes to each major brands of the Limited - Limited, Express, and Victoria's Secret - are all frequently and modernly updated. This 1. Limited Brands Annual Report. 2002. 2. Limited Brands Website. Accessed via the World Wide Web on May 6, 2003, at http://www.limited.com. The counterfeit brands and the imitation brands are designed to look like the brands that famous designers produce. ...



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Sources list for THE LIMITED BRANDS:

Limited Brands. (2004). Yahoo! Finance: Multex Business Guide. Available: http://finance. yahoo.com/q/pr?s=LTD.
Victoria’s Secret in Thailand

Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm
Brand Names Versus Generics

1. Low G.S.; Mohr J.J.. Advertising vs sales promotion: a brand management perspective. Journal of Product and Brand Management. June 2000, vol. 9, no. 6, pp. 389-414(26). Emerald Group Publishing Limited.
The Harley-Davidson Case

Low G.S.; Mohr J.J.. Advertising vs sales promotion: a brand management perspective. Journal of Product and Brand Management. June 2000, vol. 9, no. 6, pp. 389-414(26). Emerald Group Publishing Limited.
The Harley-Davidson Case

The Limited And Shiseido Co. Announce New Prestige Beauty Brand. (March 23, 2002). China Exporter Online. Available: http://www.china-exporter.net/news/content.php? newsid=36.
Victoria’s Secret in Thailand

 

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